Art activation for MTS at Encore '19 festival

Our Studio is engaged in creating creative concepts for events, as well as integrating contemporary art into promotional campaigns.

One of the cases implemented by our Studio this year is activation for MTS, as part of the Encore hip-hop festival, where we built a Playground and a customization zone.

Together with the Orange Agency, we developed and implemented a basketball court at the festival, where everyone could try their luck - win and customize a t-shirt, together with our invited artists from St. Petersburg - Alexey Barkhan and Tony Hood.

For the guests of the stand, the artists prepared an Art Performance and painted an object dedicated to the release of the new tariff X from MTS, and our promoters created an atmosphere of real celebration and excitement!

The results of our work speak for themselves - from the very morning the stand became the most popular place at the festival, gathering busy queues around it, and at the end, when the stand was already dismantled, the guests continued to throw the ball into the ring.