DIGITAL AVATARS
DEPARTMENT
We develop digital avatars for
art, fashion and business.
Fashion
The current trend of computer-generated garments showcases the emerging path of fashion designed especially for digital self-identities. Digital clothes designed for ‘virtual-egos’, to further allow shoppers engage on another level with their favourite brands, via virtual avatars influencers.
Art
Avatars are designed to extend human capabilities in the first place it concerns the realization of their creative potentials. For the artist, avatar is a way to reach a completely new level of communication with the audience, as well as a unique tool of self-expression, giving a new dimension to the artist's utterance.
Business
Now that, in virtual worlds, consumers are taking the initiative and adopting alter egos that are anything but under wraps, marketers can segment, reach, and influence them directly. Indeed, it’s important for companies to think about more than the potentially rich market of the virtual world and consider the potential customers and service personnel - the avatars.
Interactive mechanics
With the help of game engines, it became possible to implement an interactive way of communicating with the audience. Now, the audience can walk along the catwalk in the clothes of their favorite brand.
Clothing engeneering
Today, technologies are catalyzing different areas of production. For example, the creation of clothing is moving to the digital space, which means that we are waiting for new experiments and solutions.
Application fields
Digital avatars are a new and innovative marketing tool.
It's a new socio-cultural phenomenon, in which there are
many areas of application of the avatars with a minimum
of resources spending.
Art
Artworks
Exhibitions
Performances
Installations
Fashion
Shows
Collections
Collaborations
Modeling
Beauty
Cosmetics
Music
Releases
Concerts
Tours
Dj'ing
Music Video
Cover Art
Business
Collaboration
Projects
Consulting
Management
Communication
Lifestyle
Content
Thoughts
Blogging
Hobbies
Entertainment
Games
Movies
YouTube shows
Viral content
Animation
Erotic content
Digital
VR
AR
Ai
Holograms
Robotics
Services
Medicine
Sales
Trainings
Administrating
Eductational
Lectures
Workshops
Tutorials
Speaches
(2021)
DIGITAL AVATARS LAB
SCANNING
MODELLING
TEXTURING
RIGGING
ANIMATION
MOCAP
REALTIME
DA CODEX A Manifesto designed to define the essence of digital avatars.
Avatar Codex. P.1
Empowerment
Avatars are designed to fulfill the potential of a person, group of people, or an entire community, brand or nation. The main function of the avatar is to carry out those plans and tastes that for some reason a person or brand are not able to carry out being who they really are.
Avatar is a controlled ego brought out, a new and progressive way of self-expression and manifestation.
If an avatar doesn't expand a person's or brand's capabilities,
it's just a 3D model.
Avatar Codex. P.2
Social Activity
The avatar has the right to have his own cultural code and to be a socially active unit, to participate in the social and cultural life of the society.
To do this, the avatar must be endowed with their own abilities and talents that he can implement. The avatar has the right to have his own projects and creativity. It can have his own chronicle of progress.
Without social activity, without interaction with the real world and society, this is just a fictional image on the pages of the Internet.
Avatar Codex. P.3
Features and Differences
The avatar is endowed with external and functional features to define the boundaries of human nature. Avatar features are designed to Express its mission and function.
Without external or functional features and differences, it is just a digital copy of a person.